Generation Wild Wilderflowers 2.0

Following the success of 2024 campaign, Wilderflowers™ are back and wilder than ever! This year, we’re distributing more than 120,000 seed packets across the state. That’s over 151 million seeds. To kick it all off we created a film featuring mischievous Wilderflowers who encourage a child to get outside and play. Directed by Matte Cooper, the film comes to life through a handcrafted, tactile world of puppets, intentionally contrasting the hypersaturated content often played on the screens that keep kids inside.