Ophelia’s Brand Identity

From guilty pleasure to racy treasure. For more than a hundred years, Ophelia's was a celebrated entertainment venue featuring some of Denver’s more risqué pleasures: a brothel, peep shows, and a sex shop. Now under new ownership, Ophelia's re-opened as a chic restaurant and live concert venue. To announce this new incarnation of the infamous site, they needed a completely new look and feel.

Rather than run from Ophelia’s well-known history, we embraced it. The design system proudly acknowledged Ophelia’s racy past while celebrating its entertaining future and flexed across all assets from posters and table tents to wallpaper. Throughout, we made it clear that time spent at Ophelia’s has always been and will always be a very good time.